Making every drop count:
FieldFactors’ urban water revolution
What we did
Our strategic communications package included:
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Campaign strategy and timing: Devised a launch strategy that positioned the project just ahead of World Water Day to avoid market saturation while capitalising on water-focussed conversations.
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Hero video production: Created compelling video content that focussed on real-world environmental impact over purely technical specifications.
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Multi-channel content creation: Developed strategic social media content that amplified the partnership announcement across LinkedIn.
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Targeted media outreach: Crafted and distributed press release with focussed outreach to relevant climate tech and sustainability publications.
Results
The Rain2River campaign successfully positioned FieldFactors as a leader in urban water management solutions, with measurable impact across all channels. All results were achieved 100% organically, showing the power of a strong story, well-timed content, and earned media done right.
